Job Description

Key Responsibilities

Plan, launch, and manage PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
Conduct keyword research, audience analysis, and competitor research to build high-performing paid campaigns.
Create and optimize search, display, remarketing, video, and performance marketing campaigns.
Monitor campaign budgets, bids, and daily performance to maximize ROI while controlling advertising costs.
Write compelling ad copy and collaborate with designers to develop high-converting creatives and landing pages.
Perform A/B testing on ads, landing pages, and campaign strategies to improve conversion rates.
Analyze campaign performance using Google Analytics, Google Ads, and other reporting tools to identify optimization opportunities.
Track key metrics such as CTR, CPC, CPA, ROAS, conversion rate, and quality score.
Collaborate with SEO, content, and web development teams to improve overall digital marketing performance.
Stay updated on digital advertising trends, platform updates, and industry best practices to recommend innovative campaign strategies.
Prepare regular campaign reports with actionable insights and recommendations for continuous improvement.

Qualifications

Required skills & Qualifications:

Education: Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
Experience: 1–3 years of hands-on experience managing PPC campaigns, preferably in a B2B, logistics, technology, or enterprise environment.
Certifications (Preferred): Google Ads Search Certification, Google Analytics Certification, Meta Certified Digital Marketing Associate, Microsoft Advertising Certification, or other relevant digital marketing certifications.

Skills

Strong understanding of Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads
Experience with keyword research, campaign setup, and bid management
Proficiency in Google Analytics, Google Tag Manager, and conversion tracking
Knowledge of audience targeting, remarketing, and performance optimization techniques
Strong analytical skills with the ability to interpret campaign data and generate actionable insights
Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO)
Excellent written communication and ad copywriting skills
Strong time management and project coordination abilities
Attention to detail with the ability to manage multiple campaigns simultaneously
Adaptability to evolving digital marketing trends and advertising platform updates

Additional information

Key Performance Indicators (KPIs):

This is a full-time, on-site role based at AWL India's Gurugram office within the Digital Marketing team. The selected candidate will work closely with SEO specialists, content creators, designers, and business stakeholders to execute high-impact performance marketing campaigns that support AWL India's growth objectives. Continuous learning opportunities, certification support, and career advancement into senior performance marketing or digital marketing leadership roles are available for high-performing professionals.