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04-Jun-2025
India’s commercial refrigeration market is witnessing a never-seen-before surge in demand, driven by an aggressive cola war, the quick commerce revolution, and rising frozen food consumption. With manufacturers like Voltas, Blue Star, and Haier reporting sales spikes of 25-50% since January, the challenge has shifted from just manufacturing to efficiently storing, transporting, and distributing these cold chain-dependent products.
This is where logistics leaders like AWL India step in. As one of the leading warehousing and logistics service providers in India, AWL India is playing a vital role in supporting the explosive growth of this segment through advanced cold storage solutions, real-time inventory tracking, and streamlined last-mile delivery.
The sharp rise in demand for products like deep freezers, visi coolers, and bottle coolers is reshaping India’s cold chain requirements. Driven by the rise of quick commerce players and intensified beverage brand rivalries - especially between Reliance’s Campa Cola, Coca-Cola, and PepsiCo - the pressure to scale refrigeration capacity is massive.
Manufacturers report that their production capacities are sold out months in advance, and the demand continues to outstrip supply. For instance, Haier India revealed that visi coolers alone are growing at over 50% year-on-year, reflecting the enormous need for efficient distribution and storage infrastructure.
However, such rapid growth also presents logistical challenges - especially for temperature-sensitive equipment and products that require consistent and controlled storage and transport environments.
Commercial refrigeration equipment, be it deep freezers or visi coolers, requires a robust logistics network to ensure products reach retailers, kirana stores, and warehouses across the country without compromising quality or safety. Additionally, FMCG giants and beverage companies are expanding to millions of outlets, which increases pressure on supply chain infrastructure. From first-mile pickups from manufacturers, to temperature-controlled warehousing, and finally last-mile delivery to urban and rural retail stores, every step needs to be tightly managed. That’s why brands are increasingly relying on experienced logistics partners like AWL India to deliver efficiency, visibility, and scalability.
Headquartered in Gurgaon, AWL India has established itself as a pioneer in advanced warehousing and logistics solutions, particularly with the integration of RFID technology in its operations - one of the first companies in India to do so. Here’s how AWL India is supporting the rise of India’s cold chain logistics and commercial refrigeration sector:
AWL India’s RFID-enabled warehousing facilities ensure real-time tracking and monitoring of refrigeration units and temperature-sensitive inventory. This technology allows for:
This becomes especially crucial when managing thousands of refrigeration units that need to be tracked from the point of production to delivery at retail locations.
The commercial refrigeration boom is not limited to equipment - it also extends to the ice cream, dairy, frozen foods, and beverage sectors, all of which rely on cold chain warehousing. AWL India’s strategically located temperature-controlled warehouses across India are equipped with:
This infrastructure ensures that even during long storage durations or transit times, the products retain their intended quality.
With beverage brands expanding to millions of new outlets, the need for reliable last-mile delivery partners has never been more critical. AWL India’s integrated transport management systems (TMS) ensure that refrigeration products and consumables reach their destinations safely and efficiently. Their fleet of temperature-controlled vehicles, paired with route optimization tools and real-time GPS tracking, enables:
To meet the demands of rapid distribution expansion - as highlighted by Coca-Cola and PepsiCo’s aggressive outlet additions - AWL has built a nationwide network of warehouses and distribution hubs. Whether it's a Tier 1 metro or a remote Tier 3 town, AWL ensures seamless logistics coverage. This pan-India reach is what gives beverage brands the ability to scale quickly and maintain stock availability in diverse markets, especially during peak summer seasons.
With the commercial refrigeration market already valued at around ₹4,500 crore and growing faster than categories like smartphones, laptops, and televisions the opportunity for logistics providers is immense. As demand continues to rise, the industry will need partners who not only understand the complexities of cold chain logistics, but also have the scale, technology, and agility to support high-growth sectors. AWL is perfectly positioned to be that strategic partner - offering the warehousing expertise, RFID integration, and cold chain infrastructure that companies need to succeed in this evolving landscape.
Behind every visi cooler in a kirana store, every freezer holding tubs of ice cream, and every chilled beverage bottle is a complex logistics chain. It’s this invisible network that ensures products reach consumers fresh, safe, and on time. As brands battle it out in the marketplace with aggressive pricing and wider distribution, logistics will continue to be the silent enabler of growth. With its commitment to innovation, scalability, and excellence, AWL India is proud to be the engine powering this transformation - ensuring that India’s commercial refrigeration revolution doesn’t just grow fast, but grows smart.
In a world where freshness travels fast, AWL India ensures it arrives even faster.
